Six things you need to know about Messenger Games

It’s only been a little over a year since Facebook first launched its Instant Games platform, but things have been changing rapidly. The platform has quickly become a hotbed for new development, with many developers jumping onto the opportunity. As mobile has matured, with many developers finding it tougher and tougher to stand out on app stores, messenger games have become a new platform to drive growth.

Since Facebook Instant Games has launched, many games have seen exceptional growth. Games like Everwing by Game Closure is currently sitting at ten million monthly active users. Because of the viral nature of the platform and the access to billions of players – 1.3 billion MAU according to Facebook – these games can grow fast.

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